The most searchable content: 16 types that ensure a constant flow of visitors to your site
1. Review
Today, we do not accept outright purchase of any product or service, rather a plurality of agencies who offer and sell similar products and compete among them to increase and gain the largest share of the market. The discovery of each of them gave consumers more buying options, which made us think twice before accepting this step.
At this point we only read other people's reviews and opinions about that product or service. Hence, reviews have become a popular form of content these days. Write reviews about the latest products or services within the scope of your activity, point out the pros and cons, present your opinion, and give practical advice on how to benefit from the product to help readers make the best buying decisions. give.
2. Compare
Comparisons are similar to the previous type of content in that they provide detailed information about services and products, but here it is not a review and the content is not about your experience, but presents a description of two or more services or products and shows Does the difference and advantages between them. The public is no less interested in comparisons than in reviews and personal experiences. So add this type of content to your list of content you are working on to enhance the strength of your site with different forms and types of content.
3. expert tips
One of the less well-known and widespread types of content because it requires more effort and research to write and create content like this. It requires that you communicate with an expert in his field, which is also the field of your site, and ask him a series of questions (directly or via e-mail or any form of communication) to make his answers into your website content. by other means). But this is not the only way to write such content. You can ask experts by researching their books, watching their videos, listening to past interviews with them, and then extracting the most important tips from these sources to write the content you want.
4. Interview
You will be interviewing an expert in your field, that is, the content is somewhat similar to the previous type, but content in the form of an interview is more trusted by readers, especially when the interview is with someone they know and trust. are, and this will in turn increase their trust in you as a brand or website that provides this valuable type of content.
Choose a specific topic you want to talk about, find an expert and reliable person in this field, communicate with him and arrange an interview, select the points and questions you want to discuss and then you You can conduct interviews, so that later this interview is turned into content for your website, this content can be in the form of articles, blog posts, videos or even podcasts.
5. Infograph
Tables, statistics, data, study results, facts, information and even tips and advice can make for a wonderful infographic, interactive content that is desirable among an audience of users on various social media platforms and often turns into viral content. . The design of the infographic on your site plays a vital role in its dissemination and which visitors you will get, so make sure to have a good design that meets all the requirements of quality and professionalism. You can hire freelance design services to get a design service that provides you with the infographic content you are looking for.
6. podcast audio content
Recently, the use of audio content has become popular in blogs and websites of all kinds, and in many of them you can listen to audio written content, because this type of content will give you a new category of audience and users who like Lets listen to content instead of staring at a screen to read, as well as the ability to follow audio content in situations where reading is not possible, for example, while traveling in public transport.
Thus, getting a new source of traffic to your site through platforms specialized in podcasting such as iTunes, SoundCloud and others. This may involve some difficulties for those who are not experts in the creation of content, and here you can freely request the services of experts in this type of content to help you with the process.
7. article series
Sometimes it is not enough to address and discuss an idea in one article or post, but some topics may require more than that. In this case, it would be possible and more effective to expand the idea and distribute it over several articles to create a series of articles on one topic.
A series of articles like this allows you to create a kind of excitement and suspense among your site visitors by promising more details each time in the next article, a way to improve your site's configuration for search engines opportunity by writing several articles on a topic, which the search engine likes, and then the linking chain articles are linked together so thatTo allow readers to navigate easily between its parts.
8. Source List and Links
This type of content is similar to "list content", which is the type we started our list with, but the difference between lists of sources or links is that they are often used as promotion for other people's content or services. Happens in In this type of content, you transfer your experiences, which can take a lot of time and effort to collect, to your audience and visitors to your site based on who you are and the content you provide. Increases their confidence.
9. controversial topics
Are you looking for ideas and types of content that will generate more engagement on your site and across your various promotional platforms? Ideas that are somewhat controversial and that always raise questions and prompt users to engage in discussions between proponents of each opinion can create the interactions you're looking for. But while writing and publishing this type of content, keep in mind that you will read some negative comments on the content, or maybe provoke some fanatics for their opinion, so be careful with this type and try to stay safe. By raising the opinion of certain groups of your audience and users against you.
10. electronic brochure
E-pamphlets are a great way to write about a topic that is detailed and broad enough to spark discussion. This topic is covered in more depth in all aspects, unlike those articles and blogs in which we are forced to limit any topic. Maximum page limit. Previous material can be recycled on your site, to discuss the topic in more detail and over several chapters that you collect into a booklet that you present professionally to your audience.
11. Questions and answers
Content that answers a question has always been the best type of content used by writers and content creators across various topics. Such topics are usually characterized by a simplified style that is suitable for different categories of readers, content that is easy to understand and assimilate and provides real value as it is presented in a way that is clearly Answers the question.
With a short post on any of your social media platforms, you can ask your audience if they have any questions they'd like you to answer. You will surely find a lot of questions which will serve as topics for your next articles. You can search for the most popular questions in your site's niche and you will find more questions as well.
12. "Guest Post" Guest Essay
What do you think about inviting someone to write an article on your site? One type of content where someone else writes an article or story and then publishes it for you is guest article. But if you're wondering why someone would agree to let you publish their story, there are many reasons, such as the person's desire to expose themselves to your audience, get a backlink from your site, or Telling your story to a new audience that is different from their traditional audience. And don't forget that you can do it too.
Find well-known people, experts, influencers, content creators, event owners, or project managers in your field, contact them and offer to write an article for you. You might not get a response from everyone you write to, but you'll definitely find someone who is interested.
13. abstract
Another type of content used by many authors and content creators in various fields, including those who commit to summarizing a book for their audience monthly in a given field, are some lectures by prominent figures. summarizing and then publishing them, or you can summarize an academic course that you recently attended.
14. Video
If you commit to making a few videos and posting them on YouTube consistently and at regular intervals, that's great. You are taking advantage of the second largest search engine after Google and used by over a billion people per month, and thus you are building a good relationship with the people who watch your videos. But why stop here when you can take advantage of those videos even more, embed the videos as content forms on your site, surround the videos with new content, or you can even add a text version of the video to the site. can publish.
15. Studies, Research and Statistics
It is useful to inform your audience about the latest results of research, studies and statistics in your field and what the experts have achieved, as this type of content is often intended to answer questions or solve problems faced by interested viewers. There is a form. in their work and projects.
16. future forecasts and predictions
Maybe you have some data that if you re-analyze and re-read it, you can anticipate some changes happening soon in your field or your business scope, or maybe experts in this field (the field in which you work) can predict some possible changes in the future. How do you go about writing about these topics and letting your audience know what to expect in the short or long term?
This form of content attracts the interest of broad groups of workers in the field, and often turns into a wide discussion about whether it will actually happen, and how to prepare for these changes, which will make your site page Creates a discussion area for those interested.
So, in this list, we've got over twenty different types of content you can use on your site to provide your visitors and followers with the best types and unique and renewable themes of the most engaging content for readers. Can to keep and thus visitors to the pages of your site. Now in turn tell us what kind of material do you prefer to use? And which one do you think is the best and driving the most results in your business?