The best types of content: 5 types that ensure a constant flow of visitors to your site
Whether you are a blogger, a content writer, own your own website, or have a business that uses content marketing, you may face the problem of lack of ideas, dryness of inspiration, or inability to come up with new ideas. may have to. Considerations when trying to produce a variety of content. This is a common situation among writers and people who use content promotion from website managers and e-marketing activities in general. This is called "writer's block" or "white page syndrome", in which the person becomes unable to come up with new ideas and topics for material.
The situation gets worse as a result of this when it comes to an audience of readers who follow you on various communication platforms, this audience only associates you with the content, and once you stop producing content , then it will in turn stop remembering you and your name or your brand, and this is one of the most important reasons why you should follow a consistent writing and publishing policy and avoid writer's block or any issues in the content production process. Other obstacles must also be removed.
Therefore, we thought that providing you with the types of content to use in your publishing strategy is the best way to help you combat "writers block" or blank page syndrome, and provide this type of content as inspiration for you. Let us source more unique and renewable content ideas and topics for your audience of readers and followers.
Here you'll learn about the 21 best types of content you can provide to your website visitors, regardless of the specialization and nature of the activities you perform through the site. It is not necessary to use all of these types and optimize your content through them, but it is sufficient to use the types that are most suitable for you and the content that you usually produce and that your site. As it sees fit, the strategy is to ensure continuity of content and publishing at regular intervals to its audience and followers on various platforms:
1. Lists
Readers love this type of diverse content, articles in the form of lists such as the Top 10 Things to Do, Top 15 Tips and the Six Most Important Tools That Can Bring Visitors to Your Website. Otherwise, why did you come to this page and read our article if you didn't like the title above about 21 types of content for your site? In a study conducted by digital marketing agency, Conductor, through which it tried to find out the effect of headlines on the reading rates of articles, and what makes one headline more popular than another, the study found that headlines that contain numbers get a rate of visits and reads of up to 36%, while regular headlines that don't contain numbers only get reads of up to 15%.
2. How to
Content with a "how to" title, such as how to write meeting minutes, how to write professional business emails, or how to sell your digital services, usually takes on some degree of educational content in nature, because through this type of content you are trying to educate yourself. Provide valuable practical methods, methods and instruction with real benefit to the audience. Write articles about how they can get the most out of your services, the products in your store, or any other topic that interests your audience and gives them useful information on how to do things.
Others call this type of content "time-saving content" in order to quickly provide users with instructions, descriptions, and instructions on how to perform different tasks, away from long theoretical material and unimportant details, but rather to quickly access their information. Tell readers how to do it.
3. News
It is true that news content is temporary and will not bring you visits in long term, rather it has a temporary benefit, i.e. only at the time of dissemination of news, and you will not get readers and visitors after a short period of time has elapsed. For. But enough is enough, because news spreads very quickly, and soon it turns into common topics on social media platforms that readers rush to find on every page and site, giving you loads of visitors within a short period of time. Enables you to get a bigger percentage. The time that is the duration of the spread of news.
Follow the latest developments and developments in your specialty and the field in which you work. If your site is in the tech sector, follow corporate news, latest technology releases and international conferences, and choose topics that make good news content for your site and write about them. In the event that your site is a blog for a company or a commercial activity within the medical field, for example, follow the latest studies and developments in scientific research and publish your news directly in the news content, timing is most important. is factor.
4. Case Study
A case study can be in the form of an article, blog, video, audio podcast or even a set of tweets on Twitter. A case study is a success story of one of your clients or customers, or even a success story of your business that you have written.To tell your audience about this achievement, how you achieved it, and what difficulties you faced. and how you overcame it, and explain to your readers how they might overcome difficulties in similar circumstances. We all love to read about the experiences and stories of others, how they achieved what they did, how they became and how they overcome the problems they come across in their normal daily activities. This is what makes case studies an important type of content to get your audience excited about what you are writing.
5. Educational Material
The good thing about educational content is that it exposes your brand or your website in general as an experienced and knowledgeable entity in your field or expertise that produces this type of content, not just you. Anyone who can write valuable educational content that provides real benefits. , only a few can do this and appear with the presence of an industry or sector expert.
So, incorporate this type of content into your content plan, and be sure to write it well so that it presents the real value your audience wants, especially since this type of content is "evergreen," meaning it's available all the time. remains readable. Long term which can last for years as educational subjects retain their value over time and remain timeless. You can also use freelance article writing services to get educational content at a high level of quality and efficiency that continues to benefit your audience over time.